With presence of technological innovation such as smartphone, people’s behavior has changed. Interestingly, technological innovation is impossibly finished. Thus, today’s people do not have many options but follow the changes. For instance, modern people seem unable not to bring their smartphone. It seems that they really count on the presence of their smart phone. They are likely to spend for hours in daily basis to stare at their smartphone. This behavioral change is supposed to be considered to be crucial to concern. As you are businessman, you probably should also consider your marketing methods such as geo fencing.
Suppose you are still stuck with conventional marketing method, your business will not work competitively. It is quite reasonable as your marketing method is not relevant to the target. After all, the importance of marketing is to inform or even educate people with the advantages of your products or services. By this way, as they have already changed in behavior, you should do the same in term of marketing method. Perhaps, your conventional marketing method is relevant enough if you implement for past years, but importantly you should question whether that method is relevant enough for current and future times.
It is quite crucial to be able to determine whether your marketing method is old fashioned or not. You must feel disadvantageous that you just stick with conventional marketing way so that you cannot run your business effectively. By this way, implementing mobile marketing seems to be more relevant.
It is possible for you to implement geo fencing which is quite relevant with the changes of modern people’s behavior. You are going to feel quite happy as you are capable of finding your most effective marketing method. As the result, it is possible for you to focus on the other aspects to fix.